How hard is it to building your own iGaming website?
The house always wins – its the one rule you can rely on on with online gambling. However, creating a casino website isn’t easy and there are a lot of pitfalls along the way. It is essential that you are aware of the licensing requirements, understand the best features for your MVP and understand how you gain customer feedback to help you develop the must-have features.
Here we guide you through all the essential choices you should make to ensure your website is the most successful casino on the internet.
Get an online gambling license
Before you begin to invest too much time and money in development, you need to sure of the requirements of the license for your location. If you are in the UK, you will need to apply for this license via the UKGC, the United Kingdom Gambling Commission. If you are aware of the requirements of the license from the beginning of development, you can make certain you are compliant as you go along. Retrospective redesign of a website to gain a license can be costly and frustrating.
You will also need to find a way to receive and make payments. You will need a trading account and cooperate with electronic payment system providers. These providers will have set terms and conditions that you will need to legally comply with before they will allow you to trade. Part of getting your license will be the levels of assurance you can offer to secure transactions and the personal details of your users. Consequently, this is a vital first step that will make or break your online casino dreams.
Building a casino website
There will be a host of decisions you will have to make when beginning your online casino venture. You will need to bring together several components that will work together to generate the income required to grow your customer base.
First, you will need to choose your iGaming provider. If you select the right provider, you can opt for the full package, where they take care of everything for you or the basic platform which will house your gaming choice. It is likely that opting for the full turnkey option, as it is known, will help you gain the licenses easier. However, you will only have limited choices by which you can personalise your online experience.
When choosing your provider, you should look through the reviews and testimonials. It is best to go to third-party sites where the reviews are not edited to make the company look amazing. You will need to consider the fees and balance this against the revenue you expect to generate. As a full-service provider can be expensive, you need to be sure of your niche in the marketplace, so you can be certain of a return on your investment.
Offer several payment methods
You might think that the use of Visa and bank transfer will cover the full range of internet user, but you would be wrong. There are those customers who do not want a casino showing up on a bank statement and there are those who will be playing internationally. Many customers do not like sharing personal banking details with a casino site, therefore would want the guarantee of a third party acting as a secure intermediary. In short, the more options you have the better. You will notice when you read the reviews of existing casinos that the lack of such payment options can be a real flaw.
Common choices for payment methods include PayPal, Neteller and Skrill. Each company has a growing reputation and user base and will offer an API that you can embed in your website, making payment channels straightforward and secure. Skrill is particularly handy when setting up a casino, as the site offers complete anonymity in the payment process.
You then need to get into the nitty-gritty of website design decision making. There are lots of companies out there that believe they can compete in the marketplace. Consequently, you are going to have to do something special to get yourself noticed. Begin with the overarching question: what makes us different?
Then, you should follow some basic rules. First, do not overload the platform. Your screen should be energetic without being crowded. You need the loading time of the page to be almost indiscernible. Research suggests that your user will only give you 2 seconds. Therefore, too many features including such products as Flash will severely impede your ability to keep your customer.
Second, use pictures of real people. If you can, give access to your team – with photographs to show you are human. Transparency should be your keyword, as you need to develop the trust of the audience – especially if you want to establish loyalty. You should make it explicit how the customer can contact you directly.
Next, consider the choice of theme and colour. Most casinos are developed around a central idea or concept – and from this, all other choices are made. You also need to be aware of the psychology of colour, which can have a powerful impact on our habits.
Once your design is in place, you need to match your marketing strategy and social media presence to match the choices made on the website. Your user needs to feel there is a coherent branding running throughout the gambling experience. Without this coherence, your audience will assume you are amateur, and you will not enjoy that much-needed trust.
The essential features
With the process almost complete, it is time for us to layout the features that you will do well to include. For instance, you should develop a loyalty program and offer tournaments that allow users to interact. You need 24/7 support for your customers and a commitment that you will respond as quickly as possible. Ultimately, however, you need to make sure the security features on your site are 100% reliable. You are taking responsibility for people’s personal details and money – it is your legal responsibility to take care of this.