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Sharp Gaming

Manchester IT entrepreneur gets £25M backing for new venture


A new technology company has launched with the aim of building revolutionary technology for the global gaming industry.

Sharp Gaming, based in Manchester, UK, is led by CEO Andrew Daniels after securing a £25m investment from Fred Done, the co-founder of the betting brand, Betfred.

Daniels leads the new enterprise after moving from his role of Managing Director at Degree 53, an award-winning digital agency, specialising in creating bespoke solutions for the online gambling industry. Daniels founded Degree53 in 2013 and built it up from the ground to a business which employed 60 people and achieved a turnover of £3.5m within five years. Degree 53 will continue to operate with Richard Wagstaff replacing Andrew Daniels as Managing Director although, Daniels will play a part as director and shareholder.

Sharp Gaming will be aimed at both online and retail operators in the gambling industry and will provide clients with a state-of-the-art platform allowing flexibility and scalability for custom gambling products.

A small selection of products and services Sharp Gaming will be providing include:

  • Industry-leading websites and mobile apps for betting companies.
  • Technology platforms for land-based betting shops
  • Trading and risk-management platforms for sports betting
  • A number of online gaming solutions such as integrations with gaming providers and bonus integration.

As well as allowing players to have a first-class gaming experience via their bespoke platforms, Sharp Gaming also focuses on the backend systems which allow the operator flexibility and organisation with their databases as well as integrating third party services such as payment providers, CRM and online games.

CEO of Sharp Gaming, Andrew Daniels said:

“The online gambling industry works on various legacy technology and white label platforms that lack flexibility for operators when they’re ready to scale up. This is why I created Sharp Gaming to help leading brands to improve their processes, and provide products that not only offer a great experience to their customers, but the end users in the business too.”

Sharp Gaming has been in development for 3 years and currently uses the betting site OddsKing, which is operated by Betfred, as a base for front and back end improvements.

Betfred owner Fred Done is a serial entrepreneur and estimated to be worth approx. £1.3bn, he also backed Daniels in 2013 when Degree53 was initially set up and has made a string of investments over the years , however in April this year he along with his brother made one of their biggest investments by acquiring over 4% of the share in William Hill PLC . Done expects William Hill to be at the forefront of the burgeoning US betting market and is certainly prepared to back his opinions with hard cash.

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